Story of the painting^© - Illustration painted by Fletcher Watson
Australia’s First Nations people would travel across trading routes, song lines, and sacred pathways which would guide them and connect Indigenous groups and clans throughout the entire landscape of Australia.

A thriving economy existed through people trading their goods for items they did not have.

Fletcher's artwork depicts Australia's Indigenous trade that has existed for many thousands of years and continues today. For Fletcher, this continues through the trade of the Cultural Choice product range to customers.

The blue colours represent the ocean and water surrounding Australia and the earth colours represent the vast land, people would travel across. The footprints represent the many journeys heading back and forth to the meeting places where people would gather to trade and exchange goods such as boomerangs, clapping sticks, baskets, food, and much more.

The meeting place is a safe, respectful cultural place where people would connect, eat, share stories, dance, and learn from one and other.

Mission
Cultural Choice will support programs and initiatives that inspire knowledge and learning and that will provide Indigenous children the opportunity to choose a future without limitation.

By promoting cultural understanding and through the sharing and connection of cultures, Cultural Choice will provide opportunities for all children to grow and learn from each other.